London Area Identities: Our Favourites!

London is one of the world’s largest cities, as well as the most populated city in the European Union.  Although it is one big city, London can be broken down into different areas, each with their own identity and personality.  In total London is made up of 33 boroughs which spread over 35 miles.  As estate agents in W1, we know that there is something for everyone – whether you want to be in the heart of the theatres in Covent Garden, or the quiet streets of Bayswater, there’s an area to suit you.  Having been estate agents in W1 for many years, we have got to know all of the different areas pretty well, and so we thought we would put together a brief profile of our favourites.


A quiet and residential area of London, key to the identity of Bayswater is the long residential streets with white stucco fronted Georgian terraced houses. As estate agents in W1, whenever we think of Bayswater, these beautiful roads are the first thing that comes to mind.  With a large variety of schools, parks and property on offer, Bayswater is the epitome of central London living for families.


Situated just South of Oxford Street, the area of Soho covers approximately one square mile.  With our offices in Fitzrovia, we are often in Soho and it is one of our favourites.  Characterised by old converted buildings, and market stalls galore, it is one of London’s more unique areas.  Residents are spoilt by variety, with upmarket shops like Liberty, to vintage shops such as Bang Bang. In short, Soho is a diverse, eclectic and exciting area, with a strong community feel.

Covent Garden

Artsy and utterly charming, Covent Garden is one of the most famous areas of London.  Tourists flock here to see the huge selection of shows on offer including the street artists in Covent Garden Square.  St Martin’s Theatre for example shows the world’s longest-running production, The Mousetrap. There is also the stunning Royal Opera House, which has been entertaining people for over 200 years, and is also home to the Royal Ballet Company.  Full of energy and life, as estate agents in Fitzrovia, we know how popular Covent Garden is to live in.  For those that want to be at the forefront of all things West End, Covent Garden is the area for you.


With its epicentre, Marylebone Village, voted ‘London’s Favourite Street’, it is impossible not to fall in love with Marylebone.  Lots of estate agents have their offices in Marylebone, as there is a wealth of stunning properties on offer from traditional terraced houses to big, period mansion blocks.  Identifiable by its luxurious brands, boutiques and cafes, this wonderful area is the place for those looking for a small community feel in the heart of the city.


Our home! As estate agents in Fitzrovia, with roots dating back to 1901, this area has to be our favourite.  With over 6,500 residents today, Fitzrovia has finally been recognised as an area in itself, as opposed to simply an extension of the West End.  Artists and writers alike fell in love with the area, and residents such as Virginia Woolf, John Constable and George Orwell helped to establish the area as a creative and bohemian hub.  Characterised by its diverse mixture of new and old, Fitzrovia features quintessentially British establishments such as Pollock’s Toy Museum and the BBC.  Streets such as Goodge Street and Charlotte Street are some of the most famous locations within Fitzrovia, and are steeped in history and intrigue, with Blue Plaques dotted everywhere.  As estate agents in Fitzrovia, we take a keen interest in the heritage of our home area and we can promise you that there is far more than meets the eye!

For more information about estate agents in Marylebone, Bayswater, Soho, Covent Garden and Fitzrovia, contact Davis Brown in W1.

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