Each year a colour is chosen by the company Pantone as Colour of the Year. You may have got wind by now that the pantone for 2018 (“pantone” meaning “a system for matching colours”, not to be confused with “pannetone” an Italian sweet loaf cake, often scoffed around Christmas time), is…wait for it…18-3838, also known as Ultra Violet. Yup, an I-mean-business, in your face, shocking vibrant purple – pretty much describes this shade. This colour is no shrinking violet.
Purple is often associated with royalty, nobility, luxury, power, and ambition. The colour has also been known to represent wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. Each year the shops become awash with the chosen colour, so you’ll have plenty of ultra violet to get your hands on if you wish to do so, but what can we realistically do with this proud purple colour? Unless you connect with all of the above/ are Barbara Cartland/want to make a really bold statement, I would err on the side of caution and use sparingly. Accent your bathroom with a hand towel or a toothbrush holder and soap dispenser. A cushion or a vase in the bedroom or sitting room will add a splash of colour. But my best tip would be to find some beautiful purple flowers, they’ll die naturally (so no need to feel guilty about throwing them out), they’re inexpensive, and it would be the perfect, diplomatic, subtle nod to the colour. The perfect win win situation! And just as a side note – Davis Brown. estate agents in W1, will not be changing the colour of their logo any time soon..