Step-by-Step Sellers Guide

Selling your house is a daunting task, full of questions and decisions – do I redecorate? How do I find a solicitor? What is the right price? Davis Brown offers a bespoke sales service, and can support you throughout the whole process, from valuation to completion. Davis Brown is a firm of Chartered Surveyors and Estate Agents in W1 and is regulated by the Royal Institution of Chartered Surveyors so when you sell your home with us you can take advantage of our professional expertise.  With roots dating back to 1901, we feel we have the knowledge and credentials to achieve the best result for you.

To give you an insight into the basic stages of selling a property in London, we have created a step-by-step guide.

Arrange a valuation & appoint an agent                                               

First things first, arrange a valuation with a couple of local Estate Agents in central London.   Our Residential Team can provide sales valuations free of charge and you can call us on 020 7637 1066 to arrange a time and date that suits you.

Preparing your property


It is a legal requirement to have an Energy Performance Certificate prepared for marketing purposes and Davis Brown Estate Agents can organise this for you.

Dress to sell

Presentation is key and it will really help securing a successful sale.   We have set out below some useful tips and recommendations:

  • De-clutter – remove personal items to create a sense of space
  • Re-decorate if possible – buyers prefer neutral finishes
  • Professionally clean carpets
  • Provide good lighting – use bright bulbs and lamps to lighten up dark areas
  • Soft furnishing – Use bold colours for cushions, rugs, lamps etc.
  • Create as much storage space as possible
  • Take care of any external maintenance including gardens/guttering

We can advise on all the necessary steps prior to letting your property, including furnishing, redecorating, refurbishing. Davis Brown Chartered Surveyors has an in-house project management team who can tailor the project to suit your individual needs.

Prepare your paperwork and appoint a solicitor

Ensure your paperwork is in order to avoid delays when an offer is accepted. Finding a good and reliable solicitor is important to ensure the sale is completed efficiently. Ask family and friends for their recommendations if you are unsure.  Alternatively, Davis Brown Chartered Surveyors London can give some guidance.

Marketing & Viewings

We will propose a marketing plan tailor made to your property.   Davis Brown has access to all the major property portals, such as and Zoopla, as well as our own bespoke website: We will prepare a set of colour property details, individual designed to the property. Furthermore, as we are an independent estate agency in Fitzrovia, we also make use of the local community, advertising within local businesses and publications to maximise exposure.

It is important that your property gets maximum viewing exposure so viewing times should be as flexible as possible.  All viewings are accompanied by a member of our staff.

Accepting an Offer

Davis Brown usually first submit an offer to you verbally and follow it up in writing. An offer is not legally binding until exchange of contracts.

If the offer is acceptable, we will prepare a Memorandum of Sale which is sent to you, your solicitor, the buyer and the buyer’s solicitors.   The Memorandum of Sale will state the agreed price and any conditions of the sale.

Your solicitor will prepare a draft contract which will be sent to the buyer’s solicitors with other relevant documentation; for example the lease, details of the service charge.  The buyer’s solicitor will also apply for searches with the local authority.   If the buyer requires a mortgage, you should be prepared for the bank’s valuation surveyor to inspect the property.  The buyer may also wish to instruct structural surveyor.

Exchange of Contracts

An exchange of contracts will take place once the buyer and seller have agreed on the contract and the buyer’s solicitors have received satisfactory responses to their enquires.  If the buyer requires a mortgage, they will need to ensure they have a mortgage offer in place.   The contract will be signed by both parties and the deposit monies, which are usually 10% of the purchase price, will be transferred to your solicitor.   A completion date is then set which is mutually agreed by all parties.

The contract becomes legally binding and neither party can withdraw without paying a substantial amount in compensation.

Organising your move

There is usually a three to four week period between exchange and completion so it is time to start packing up and re-confirm details of your move with the removal company.


Completion will take place when the remaining monies (usually 90% of the property price) are transferred from the buyer’s solicitor to your solicitor and vacant possession is taken.   Your solicitor will call you to confirm that completion has taken place and Davis Brown Estate Agents W1 will release the keys to the new owner!

Davis Brown Estate Agents, Fitzrovia would be delighted to help you achieve the best possible price for your property, and can support you every step of the way.  Contact us to speak to Emma our Residential Manager, or Sarah-Jane our Residential Negotiator.

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